Email marketing is a great way for your small to medium size business to get lots of leads and keep your customers informed about your business. However, you will most likely find that after the initial flurry of the first sign-ups the subscribers have dwindled. Here are some tips to make sure that your email list keeps growing.
Ensure your sign up form is on every page of your website….and your Facebook page too! Making sure it is easy to find is gold.
Is your offer compelling, make sure that the value of your messages to your subscribers is the incentive that your small business targets.
Make sure you are using social media in conjunction with your email marketing to strengthen your following.
Are you encouraging your email to be forwarded by your subscribers? If they find the information of value then they are likely to forward to there friends. Be sure to include a link to your sign up page.
Having a large email and social following is not easy! It takes a lot of work and time. But the end result is that your customers win with valuable information that will keep them coming back to you!
A common question that we get asked by our small business website clients is “How should I manage updates to my Twitter, Facebook and LinkedIn?” There are so many options out there! You can have your Twitter updates feed your Facebook, you can have your Facebook feed your Twitter updates…. So what do you do?
To simplify the whole process, we recommend Hootsuite. It is like a social network ‘hub’ and allows you to easily update your Twitter, Facebook status, Facebook Page, LinkedIn and WordPress all in one place- even for multiple profiles. Hootsuite helps time-starved small business owners keep their sanity.
Hootsuite not only helps you streamline all your updates through one place- it also allows you to easily launch marketing campaigns, identify and expand your audience and deliver targeted messages across multiple channels.
The social media dashboard within Hootsuite allows you to schedule updates to Twiter, Facebook, LinkedIn and WordPress through their web, desktop and mobile platforms (yes, you can get Hootsuite on your iPhone!)
What could be better, right? Well, Hootsuite also allows you to track your campaign results so that you can quickly and confidently adjust your marketing strategies.