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Archive for WordPress

Hootsuite For Small Businesses

By Lisa · Comments (0)
Friday, October 22nd, 2010

A common question that we get asked by our small business website clients is “How should I manage updates to my Twitter, Facebook and LinkedIn?” There are so many options out there! You can have your Twitter updates feed your Facebook, you can have your Facebook feed your Twitter updates…. So what do you do?

To simplify the whole process, we recommend Hootsuite. It is like a social network ‘hub’ and allows you to easily update your Twitter, Facebook status, Facebook Page, LinkedIn and WordPress  all in one place- even for multiple profiles. Hootsuite helps time-starved small business owners keep their sanity.

hootsuite for small businessesHootsuite not only helps you streamline all your updates through one place- it also allows you to easily launch marketing campaigns, identify and expand your audience and deliver targeted messages across multiple channels.

The social media dashboard within Hootsuite allows you to schedule updates to Twiter, Facebook, LinkedIn and WordPress through their web, desktop and mobile platforms (yes, you can get Hootsuite on your iPhone!)

What could be better, right? Well, Hootsuite also allows you to track your campaign results so that you can quickly and confidently adjust your marketing strategies.

Stop wasting time! Go sign up at Hootsuite.com now! Did we mention it’s FREE? If you’d like a mini Hootsuite training session, please contact us and we’ll come help you out!

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Categories : Facebook, Linkedin, Social Media Marketing, Twitter, WordPress
Tags : hootsuite, small business websites

5 Reasons Why WordPress Rocks for Small Business Web Design

By Lisa · Comments (0)
Friday, October 8th, 2010

We’ve talked a lot about our love for WordPress, but we haven’t elaborated as to why it is far better than all the typical offerings pitched to small businesses as a website solution (products from Yahoo!, Microsoft, Google, YellowPages.ca and others). It’s the tool that many of the Pros use and there are many good reasons for that. Here are five:

  1. wordpress for small businesGet Found!

    WordPress provides good search engine optimization (SEO) right out of the box. Google loves WordPress websites!

  2. Easy Updates!

    It is easy to update content on your website without knowing HTML.  There is no need to learn a complex HTML editor tool like Dreamweaver! Do you have to pay your webmaster every time you want to make a small change to your website? Well no longer – once WordPress is set up for you, you can easily edit your pages using a simple rich text editor. If you can use Microsoft Word, you can update your website. It’s that easy.

  3. Combine Your Website & Blog!

    It can be a web site, a blog or both. Having a blog on your website not only adds additional content for your customers, it also helps to boost your search engine ranking- and it can be built right in to your website! No need to have a separate blog!

  4. It’s Free!

    It really is free! It is called ‘Open Source’ software and it is available to anyone who wants to use it. If you need design and set up help- For less than $500, you can get a custom-designed web site and blog for what you’d pay a designer or programmer $2000-$5000 for!

  5. It’s Customizable!

    Infinite design and feature customization. Because it is open source software, thousands of programmers create plugins for it every day. That means you can expand your website and blog easily by installing any plugin that suits you!

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Categories : Search Engine Optimization, Small Businesses, Website Design, WordPress
Tags : small business web design, wordpress, wordpress for small business

We Heart WordPress

By Lisa · Comments (0)
Tuesday, September 7th, 2010

Seriously. We at Stand Out Online <3 WordPress! It never ceases to amaze us every single day and we love to learn new things that WordPress can do. Not only is it an optimal solution for (we think) ALL websites as it allows you to update your website by yourself (read: you don’t have to pay us to do it!) from any computer that is connected to the internet. Our most recent discovery is the WP-Table Reloaded plugin. Dang. It does a heck-of-a-lot-of-work-for-ya!

Keep it coming, WordPress and keep it coming Plugin Programmers! You guys are awesome.

WordPress, will you marry us? Sincerely, Stand Out Online Marketing Inc. :)

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Categories : WordPress
Tags : wordpress, wordpress plugins, wp-table reloaded

Where Did Stand Out Online Come From?

By Lisa · Comments (0)
Friday, September 3rd, 2010

Wondering how we came to be? Sometimes we ponder this also. Kidding.

Last year, Jason and Lisa (Co-Founders of Stand Out Online) decided that starting up a web design company that serviced Vancouver and area would be a great idea. There are a lot of great web design companies already in Vancouver, but Jason and Lisa wanted to offer a more affordable website option for small to medium sized businesses. Hence, a lot of conversations later…. Stand Out Online was born.

Through our wonderful content management system called WordPress, we are able to offer websites as cheap as $499 to get you started online. After all, we feel that everybody should have an opportunity to be online without breaking the bank.

Then come the updates, yes- the wonderful website updates. Many companies out there will charge you an arm and a leg… maybe even your first born…. to update your website. That’s not so fun for you, the business. At Stand Out Online we believe in empowering our customers to make their own website updates.

Yes, that means you, the business owner can update your website all by yourself. We will even train you how to do it and provide you with a leave-behind ‘How-To’ guide so you don’t get scared at the thought of having to do it yourself once we leave.

Even after we DO leave, you are never alone. We will always make ourselves available for you to walk you through or even do it for you if you need.

We make getting a website easy and affordable so that everyone can have one. “Websites for everyone!”, we say.

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Categories : Stand Out Online Marketing Inc., Website Design, WordPress
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