Comments for Stand Out Online | Small Business Websites Vancouver http://www.standoutonline.ca Beautiful, Affordable Websites That Get Found. Wed, 13 Apr 2011 16:43:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Google is the New Yellow Pages by David Jenyns http://www.standoutonline.ca/google-is-the-new-yellow-pages/comment-page-1#comment-143 David Jenyns Wed, 13 Apr 2011 16:43:07 +0000 http://www.standoutonline.ca/?p=231#comment-143 Hi Lisa, We also thought of the same thing about Yellow Pages, but this time, we want to hear it directly from the people (on the street). So we went out and do a little random survey in the streets of Melbourne. Here's what we got after: Q1. How often do you use the print version of the Yellow Pages? * 7.69% use it regularly * 23.08% once a month * 15.38% once a year * 53.85% never use it Q2. How do you search for products and services you’re looking for? * 92.86% use Google.com * 7.14% use Yellow Pages Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.” Q3. How often do you use Google? * 100% use Google.com everyday Respondent Quote: “If I need information I go straight to Google.” There goes, the scissor still is Yellow Pages. I'd still be excited though to know what's next to YP since this has been an issue for years now. Cheers, Dave Hi Lisa,

We also thought of the same thing about Yellow Pages, but this time, we want to hear it directly from the people (on the street). So we went out and do a little random survey in the streets of Melbourne. Here’s what we got after:

Q1. How often do you use the print version of the Yellow Pages?

* 7.69% use it regularly
* 23.08% once a month
* 15.38% once a year
* 53.85% never use it

Q2. How do you search for products and services you’re looking for?

* 92.86% use Google.com
* 7.14% use Yellow Pages

Respondent Quote: “I reckon the yellow pages is obsolete, why would you spend money on the yellow pages when they’ll just as easily find you on Google.”

Q3. How often do you use Google?

* 100% use Google.com everyday

Respondent Quote: “If I need information I go straight to Google.”

There goes, the scissor still is Yellow Pages. I’d still be excited though to know what’s next to YP since this has been an issue for years now.

Cheers,
Dave

]]> Comment on Google is the New Yellow Pages by bob http://www.standoutonline.ca/google-is-the-new-yellow-pages/comment-page-1#comment-83 bob Mon, 18 Oct 2010 23:30:38 +0000 http://www.standoutonline.ca/?p=231#comment-83 I don’t think Yellow Media is going down anytime soon. They are an invisible local advertising behemoth with 1.5 million business listings under it's belt that are ready to be serviced for local online advertising. They also have 2200 media consultants spread out across Canada selling the same online media services that you offer. Print is becoming a secondary issue as they morph into what is already Canada's largest Internet company. Not even Google can field that many expert media consultants. I also find it quite interesting that the Google Maps in Canada would be quite useless without the Yellow Pages feeding them 99% of their listings with the most up to date information on them. Take a look at their smartphone apps for Iphone, Blackberry and Android. Most people in Canada with a smart phone now use this free app. The Ipad app is amazing. With one touch you can get all the local advertising that you could want. This has become one of my top apps on my iphone and ipad. Cheers! I don’t think Yellow Media is going down anytime soon. They are an invisible local advertising behemoth with 1.5 million business listings under it’s belt that are ready to be serviced for local online advertising. They also have 2200 media consultants spread out across Canada selling the same online media services that you offer. Print is becoming a secondary issue as they morph into what is already Canada’s largest Internet company. Not even Google can field that many expert media consultants. I also find it quite interesting that the Google Maps in Canada would be quite useless without the Yellow Pages feeding them 99% of their listings with the most up to date information on them.

Take a look at their smartphone apps for Iphone, Blackberry and Android. Most people in Canada with a smart phone now use this free app. The Ipad app is amazing. With one touch you can get all the local advertising that you could want.

This has become one of my top apps on my iphone and ipad. Cheers!

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